A plan to get BADASS Pizza Cutter selling again.

Right now, Google has switched your products off.

The "Misrepresentation" flag in your Merchant Center isn't a small warning. It blocks every one of your products from showing on Google Shopping. So at the exact moment people are searching for Father's Day gifts, your cutters are invisible on the biggest shopping surface there is.

Here's the good news. I went through your live site, your contact page, and your product pages, and the things tripping that flag are fixable. Better still, most of them are the same things quietly costing you sales from the visitors you already get. So fixing one helps the other.

This document lays out exactly what I found, how I'd fix it, what it costs, and how to start. No call required, though I'm happy to jump on one if you'd rather talk it through.

Two problems that share one root.

Problem one: you're blocked.

Google did a manual check and decided that something about the store makes it hard to trust who you are and what a buyer actually receives. Until that's cleared, your products won't show on Shopping and you can't run Shopping ads. Your screen says the last review on June 2nd still failed, and you can request another from June 5th.

That "request another review" button is a trap if you press it too early. Every time you appeal before the real causes are fixed, Google's cool-down period kicks in and the next review gets harder to pass. The order of operations matters more than speed here.

Problem two: even your real traffic isn't converting.

Set Google aside for a second. The visitors who do land on your site meet a store built to browse, not to buy. Your homepage shows everything at once. Ordering a personalized cutter takes several clicks before a price even appears. And your single best piece of proof, the Robin Robins story about your creator being invited to meet the Sharks, is sitting halfway down the page as one quiet testimonial.

The specifics, not generic advice.

I looked at your actual pages. A few of these I can only confirm once I'm inside your Merchant Center and Wix dashboard, but the patterns are clear from the outside.

Why Google is likely flagging you

• Your business hours read like a joke.On your contact page your hours say "7:00 ish pm" and "Saturday: all depends on what Friday night was like." It's funny and on-brand, but a reviewer doing a trust check sees a business that may not take fulfilment seriously.
• Your social links are broken or wrong.Your YouTube icon points to Wix's own Studio account, not yours. Your Pinterest icon doesn't link anywhere. Google treats active, working social profiles as proof you're a real business. Broken ones count against you.
• Your product photos look AI-generated.The image file names on your product pages literally begin with "ChatGPT Image." For a patented, American-built product that's a trust problem with buyers, and a direct flag risk, because Google needs the product image to match the real item a customer gets.
• Your price has to match in three places.The price in your Google feed must match the product page and the checkout exactly. Because every cutter is personalized and priced by options, this is the single most common technical reason stores like yours get flagged. I'd audit it line by line.
• Your policies need to be clear and consistent.Google doesn't just check that a returns policy exists. It checks that it's consistent and matches what your product pages promise. Your store policy and privacy look merged on one page. I'd split and tighten them.
• A permanent "On Sale" section is a flag risk.A sale that never ends reads to Google as a fake discount, which breaks their rules. I'd make sure every sale is genuine and time-bound.
• Your business identity needs to line up everywhere."BADASS Brands, LLC" and "BADASS Pizza Cutter Co." both appear. Your legal name, address, phone, and support email have to be identical on the site and inside your Merchant Center settings so Google can verify you're one real company.

1 · Screenshot of your contact page hours block ("7:00 ish pm" / "all depends on what Friday night was like").

2 · Screenshot of your footer social icons, showing the YouTube link going to Wix Studio.

3 · A product page where the image is AI-generated

Why your visitors aren't buying

• Your homepage is a catalog, not a path.Products, categories, testimonials, and merch all at once. Great for someone already browsing, but a first-time visitor needs to be walked in a straight line from "what is this" to "buy this."
• Your strongest proof is buried.The Robin Robins and Shark Tank story sells a premium gift in one sentence. It should be one of the first things a visitor sees, not a testimonial partway down.
• Buying takes too many clicks.On "Original Classic" a visitor picks a wood, lands on another page, then personalizes, then adds to cart, and the price doesn't appear until a couple of clicks in. Every extra step loses people.
• Your email capture is weak."Join our Pizza Masters Club" gives no real reason to join. A strong offer, like a first-order discount or a free personalization upgrade, turns browsers who aren't ready to buy into a list you can sell to later.
• Your gift-occasion pages don't convert.Wedding, Birthday, Corporate, and the Father's Day push need occasion-specific copy, real deadlines, and one clear action each, not just another product grid.
• There's money left at checkout.No bundles or add-ons. A cutter plus the apron plus the pint glass is an easy "make it a gift set," and an order bump at checkout lifts the average order with zero extra traffic.
• You're probably not catching abandoned carts.Most Wix stores aren't set to automatically email someone who added to cart and left. That's revenue you already earned, walking out the door.

Plate 4 · Screenshot of the Robin Robins / Shark Tank testimonial as it currently sits on your homepage.

Plate 5 · Screenshot of the "Original Classic" page where a visitor has to pick a wood before seeing a price.

Get you unblocked.

This is the fire, so it goes first. Here's how I handle it:

• Full audit against Google's policy first. I find every likely trigger before anyone touches the appeal, because pressing the button too early sets you back.
• Fix the trust signals. Real business hours, working social links, business identity matched across the site and Merchant Center, and complete, separate policy pages.
• Fix the product data. Align feed prices, titles, availability, and images with your live store line by line, with extra care on your personalized pricing.
• Sort out the imagery. I'll flag every product using AI-generated photos and tell you exactly which ones need real photos to clear the flag, and they convert better too.
• One clean review request, when it's actually ready. This is the part most people get wrong. I submit the review once, after the store is genuinely compliant, so it has every reason to pass.

For your reference, this is grounded in Google's own policy: Misrepresentation policy and Fixing warnings & suspensions.

Build the funnel.

Once you're visible again, the goal is simple: more of the people who land actually buy. All of this is built natively in Wix, so it's fast, stable, and you can manage it after I hand it over.

• A focused buying path. A clean landing experience that walks a first-timer from "what the hell is this" to "this is the gift" to checkout, with your Shark Tank proof and lifetime warranty right up front.
• A shorter product flow. Show the price, show a personalization preview, and let people buy in fewer clicks. Fewer steps, more orders.
• Proof where it counts. The Robin Robins endorsement, the "numbered by name," the American-made and lifetime-warranty marks, placed where they do the most work.
• Gift-occasion funnels that actually convert. Wedding, Birthday, Corporate, and Father's Day rebuilt with their own copy, honest deadlines, and one clear action each.
• Bundles and upsells. "Make it a gift set," plus an order bump at checkout, to lift the average order from traffic you already have.
• A real email capture with a reason to join, wired straight into Wix email marketing.
• Abandoned-cart and post-purchase automation. Win back people who almost bought, and ask happy customers for a review after delivery automatically. That review flow does double duty: it's exactly the verified-review signal Google wants for your reinstatement. One build, two wins.

No fake numbers. Here's the honest version.

I won't promise you a revenue figure, and I'd be careful of anyone who does. What this work is built to do is clear: get your products back in front of Shopping traffic, turn more of your existing visitors into orders, and start a review engine that compounds over time.

For context on the kind of results my work has produced, one recent client went from almost no organic visibility to 8.69 million impressions and 424,000 clicks in six months. Another grew impressions 266 percent in the same window. Different businesses, different goals, but the same playbook every time: get found, build trust, convert.

6 ·Search Console result screenshots.

What it costs.

You asked for two things: clear the Merchant Center block and build a funnel. Here's how I'd price it, with a way to start small if cash flow is tight this week.

Payment: I work in two payments, 50 percent to start and 50 percent on completion, or milestones if you'd prefer. Most "let's start smaller" conversations are really about cash flow, and split payments usually solve that without cutting the scope.

Final scope locks once I'm inside your Merchant Center and Wix dashboard. If anything turns out simpler or more involved than it looks from outside, I tell you straight before we begin. Ongoing organic SEO is a separate monthly engagement if you want it, and Option 3 includes the foundation to build on.